Web Design and User Experience

Andrew Tuzson – Founder / CEO

The responsiveness of your website is going to factor into the user experience and thus, its usability. There is a great need to provide your users with an experience that makes the most sense, one that makes your page work well and will keep people coming back. When web design focuses on the user experience, the entire website moves beyond the stereotypical website commonly found within the local business ethos.

Your website must always be designed with your end user in mind. Web design is a methodical process; this means from the beginning, we think intentionally about how your pages are laid out. From there we build from the ground up. There are tweaks we can make to your pages as we traverse the process; these tweaks mean nothing if the foundation is rotten. This is the prime difference we focus on and one of critical importance to us. Designing for a user means starting from the beginning, not trying to add extra features or tweaks as they become an issue.

This experience can stem from contact forms, to the layout, to what information goes where. It also must factor in users of all levels. How are regular users or long-term clients using your site differently than someone looking to buy? Is there a back-end database or are these parts that require a login? If so, how does this work and where is the information stored? All of these questions must be asked when employing web design methodologies that produce results!

All of these aspects are part of the user experience; they are a part of what will draw someone into the site or push them away. When a user comes to your site, you should consider what it is they are looking for. One of the best ways to accomplish this is going to a few sites you frequently visit. They can be wildly different from your site. What is your experience like here?

If there are things that bother you, even down to something as simple as how to leave a review on a product, take note of these, leave these notes with your designers as a means of helping show them how to avoid these issues while developing your site. The great part of the web is you are both a user and a part of the design process. Use this to your advantage in not making the same mistakes.

In the end, the user experience of your website is directly related to how it performs with respect to conversions. If the goal of your site is to increase sales, your web design efforts must be worked backward with that action in mind. Solid user experience isn’t a situational concept; user experience is such a crucially important step of the web design process. If your site is hard to navigate or confusing, people will say “this sucks” and they are on to the next.