Social Media is easily one of the most misused platforms within the marketing spectrum. Far too often, companies are constantly focusing on the self-promotional pieces of content. Sure, you need to tell your story, but you also need to bring a tremendous amount of value to audience to break through the wall of noise that is social media.
value before ask
Value before ask is a phrase you will hear a lot in our offices. We have seen incredible results when we help our clients bring value to their audience without asking anything in return. Value creates trust and clout with your audience and, once established, your targeting social media advertising efforts will be exponentially more successful. This is because we are able to profile who your social audience truly consists of and which of those people is most likely to convert to a buyer.
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