5 Simple Ways to Increase SEO Rankings
Andrew Tuzson – Founder / CEO
Websites are crafted for numerous reasons. One might find its way through the tubes of the internets as a methodology for a local business to reach more potential clients. Another site might be an eCommerce platform designed to help an entrepreneur raise capital to open a brick and mortar location. While other sites are the existential equivalent of opinions and thoughts, each has one fascinating stepping stone in common – the owner of the site eventually runs into something called SEO.
At first, it might be challenging for each owner to wrap their minds around the concepts at play here, especially with the hordes of myths and bad information available at your fingertips.
While search engine optimization (SEO) is a true data science, there several easy things that you can do to increase your SEO and potentially rank higher within the search engines. SEO requires constant maintenance, as the search algorithms are always being updated in order to give more accurate results and to prevent black hat methodologies from achieving top spots.
SEO improvements are a process that requires time. The search engines are attempting to verify the most qualified result for every search and to achieve that, we need to spoon feed the algorithm. Think of the algorithm messily consuming the baby spoon of SEO as our outline for Google best practices. Let’s explore five ways to improve your local SEO rankings.
Conduct a Full Site Audit to Determine Issues
If you’re driving your car and the engine begins to smoke, you will likely take your car to a mechanic for full diagnostics and repair. Think of an SEO audit as the same process. To effectively improve on your sites ranking potential, we need to know what we are up against.
Improve Your On-Page Content Structure
Many websites are built utilizing HTML tags as a means of styling. HTML tags are how website communicate with the browser as to the importance of a specific element on the page and guess what? There are definite guidelines that should be used. The same is true with true with alt tags, title tags, meta data, and many more.
Make Your Content Easy to Share on Social Media
We live in a society fueled by social media. Not only is your social presence a variable in search algorithms, it has become an expected norm within the world of the web. Users want to share content in a moment’s notice. Check out Sumo Me for awesome social media sharing functionality.
Include Your Keywords in Your URL
This may sound obvious, however it is often overlooked. The amount of folks I have worked with that want outlandish or creative URL’s is overwhelming. While I am all for originality, the structure of your URL’s is an important piece of the puzzle.
Consistently Add New and Relevant Content
Content is king. We’ve all heard this moniker thousands of times, yet many of us neglect this holy mantra. Google, Bing, and Yahoo are looking for quality and original content that is being published on a regular basis. If your site has a blog component, it’s time to embrace that puppy. If it does not, it’s time to add one.
BONUS: Extra Resources
If you’re looking for other awesome tips and tricks to get that local SEO cranking, check out 51 Best Link Building Tools in 2017 writting by our homies over at OutReach Mama. They are wicked smart folk and they defintley know their shit.